This profile often provides the subtly that draws critical strikes.  The unique rip tail is compact--again, more subtle when the bite is finicky, but still adds a quick and obvious wobble and sonic signature that draws strikes.  It's a tough bait that can be fished easily in heavy cover with a Carolina rig or Texas rig.  
This one is a man-sized meal at almost 8" long.  The beefy size was developed by fishing Florida and Texas big bass.  The diameter and length draw fish in looking for more than just a snack.